Advertisement Analysis

This advertisement by Dove is revealing how women in America are often times labelled based on their appearances. This advertisement displays how women's appearances do not impact their professions. This advertisements target the everyday woman regardless of appearance. The majority of the ad speaks to women who do not follow a traditional path. The beginning part focusing on a female boxer talking about how people did not want her to fight claiming she is "too pretty," the next part focus'  on a plus sized woman who talks about how people did not believe she could be interested in fashion because "Only skinny women can dress nice." Each of these women's parts speak about how one part of them defies a social norm. The narration are the women speaking about there careers and what people have said to them, about being "too boyish, too heavy, too pretty, too old." During the advertisement it never really focuses on the women's faces but what they are doing. The language is not very loaded, most of what they say revolves around how a woman's appearance does not impat her career. They use negative language but it is used to empower them, how those words made them stronger. This advertisement strongly appeals to Pathos by sharing these women's stories and showing how regardless of appearance they overcome and followed what they loved. It also appeals to Ethos, by using people with impressive title, the boxer saying she's "Number one in the country, number two in the world." But it they did not use big celebrities which makes this ad seem more genuine in a sense. This advertisement appeals to the everyday woman which appears to be the target audience. This ad does not include openly LGBTQ+ women, but does show many women of different colors and body types.