Thursday, December 8, 2016

Advertisement reflections




https://drive.google.com/a/westsoundacademy.org/file/d/0B0kFIfFIzLvJQ1lfTHhfWlE3YUU/view?usp=sharing

Our advertisement was for a product called "Spy Kit Triple-O Seven" Which is a cheap spy kit for failing spies and private investigators. We came up with this product while brainstorming ideas for this project. Our list ranged from perfume to a pocket book of weird quotes from our teachers. Eventually we settled on a cheap spy kit for both failing spies and people who wanted to become spies. We chose the spy kit because it gave us a range of options for what to film and different ideas for scenes. When we created this we did not have a particular target audience, but as the product developed we got more and more ideas, which lead to us deciding to target unfortunate spies. We wanted to appeal to peoples sense of humor, since comedy has a tendency to make a lasting impression. 

We made our brand name by using a well known symbol "double-o 7" from James bond but added to it by making it seem like a cheaper version "triple-o 7" as a joke for people who have seen James Bond.  For our slogan we wanted something catchy and something that referenced our James Bond base, we settled on "James Bond on a Budget" trying to say: You can be as successful as James Bond but without the costs. The language we used was in attempt to appeal to people by saying: Our items are cheaper AND they get the job done. We chose words that were associated with success and affordability. This shows how people want products that promise success without tons of effort and training, something simple yet something that will produce quick and good results.

For publishing we formatted this ad as a traditional informercial that would be aired on television. We decided on the infomercial format because it is accessible and easy to understand. The style of this we wanted it to be flashy and classy, and have a James bond aesthetic, that is why for our logo we chose a very sleek font similar to the ones in movie, but when there was information we wanted to draw complete attention to that text. We wanted out ad to be funny, because comedic commercials have a tendency to stick in people's minds. Also with a more serious topic of spies we thought a light hearted approach would be better. This ad turned out exactly how I wanted it to, with the uses of colors, music and style. 

We tried to appeal to pathos and logos the most. Pathos by showing all the spies being caught and failing their missions, and making people feel pity for them. Then we appealed to logos by showing the kit working and have a testimony saying that the kit solved their problems. For our audience this could appeal by showing the kit working and showing that it leads to success. Our audience was failed spies and struggling private investigators, and I think we did appeal to them. 

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